The Call For Action

The logistics and supply chain sector is facing significant pressure to modernize. It is highly fragmented, cost-sensitive, and customer-driven, requiring digital solutions to stay competitive.

Key Problems Identified:

• Manual processes and fragmented data handling

• Lack of actionable insights for rate optimisation and customer behaviour

• Limited predictive capabilities in demand forecasting and customer churn

• Low visibility into customer sentiment and service feedback trends

Driving Change

Tangram's Solution:

Tangram delivered a 1-day bespoke AI awareness training for a leading logistics and warehousing provider in Malaysia. Designed to be highly interactive, the session combined foundational learning with hands-on engagement to build awareness and inspire practical AI integration across leadership, operations, and strategy.

Participants were introduced to core concepts of Artificial Intelligence, Machine Learning, and emerging technologies, with step-by-step breakdowns of AI systems, terminology, and ethical considerations. Live demonstrations showcased AI tools in action, including financial analysis using ChatGPT and image generation with Midjourney, offering real-time insights into automation, analytics, and content generation. The training featured industry-specific examples, fireside discussions with subject matter experts, and a case-study-driven approach that helped participants apply AI thinking across business growth stages.

Tangram’s solution also explored governance frameworks, data readiness strategies, and change management models critical to successful AI adoption. Open dialogues encouraged participants to raise real operational challenges, including document automation across various freight formats, market rate tracking, competitor intelligence, predictive analytics, and data sourcing strategies. The session empowered leadership teams with conceptual clarity and practical strategies to drive AI-driven transformation across their organization.