Data Assessment for the Customer Prospect to Book Journey for One of the Largest Car Manufacturer in Malaysia

Objective:

1. To align the data strategy to the organisations long term plan to maintain market leadership in an evolving and challenging market.

2. To assess organisational readiness in terms of data governance, data quality, data usage, architecture and culture as a prerequisite to a large data lake and analytics implementation

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Why Is This Important?

1. The client is very clear about embarking onto a data and analytics transformation journey as that is pivotal to maintain market competitiveness in the advent of competition from foreign car manufacturers and the push for EV.

2. This is also very important to ensure that the client will be able to deploy the capabilities smoothly, increase adoption and extra maximum value form the investment.

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What Did We Do?

1. Tangram did a series of leadership engagement workshop to define and validate the data vision, understand the past initiatives and to define the implementation directions.

2. Tangram also did a bottom up , customer journey workshop with the management team, tech team, data team, operational team and down to the sales agent to define the customer journey, data usage, friction points and defining key differentiators.

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What Was The Outcome?

1. The 2 months project was completed successfully with endorsement from the CEO and COO of the organisation.

The big data journey will be implemented with a strong focus on change management, a differentiated implementation approach and a clear definition of value for the organisation.