The Call For Action

Malaysia’s largest car manufacturer, recognized the urgency of embarking on a data and analytics transformation journey to remain competitive amidst increasing pressure from foreign car manufacturers.

Key Problems Identified:

• Fragmented data across multiple systems leading to inefficiencies and missed insights

• Limited visibility into the full customer prospect-to-booking journey

• Lack of actionable insights to support decision-making and improve conversion rates

• Readiness gaps in governance, culture, and architecture hindering analytics adoption

Driving Change

Tangram's Solution:

Tangram conducted a series of leadership engagement workshops to define and validate the data vision, review past initiatives, and establish clear implementation directions. These sessions ensured that the strategy was aligned with both the company’s long-term goals and its current capabilities.

In parallel, Tangram facilitated a bottom-up customer journey workshop involving the management team, technology specialists, data experts, operational leaders, and sales agents. This approach mapped out the customer prospect-to-booking journey, identified data usage points, highlighted friction areas, and uncovered differentiators that could strengthen the organization’s competitive edge.